Man destroys 16 million competitors selling online to people who don’t use the Internet
January 2008, CHICAGO, Ill. – It must have been the insane drive to carve his name forever in history that pushed Chicago resident Jonny Andrews to make the gamble he did. The risk rested not with his launching of a internet business, nor with his lack of spare time, nor did the risk rest with his complete lack of Internet knowledge… No, the risk rested squarely with his choice of customer and the fact this group of Americana not only predominantly hated the Internet, but they also refused to use computers! Hard-core, blue-collar auto mechanics.
"Talk about a Niche market!", said Andrews. "Here was a group of people who had no idea what was going on with the Internet and I had no clue how to get in front of them! For the first 8 months of the project there was such an unholy union it almost killed the entire business. I was about 10 days away from loosing everything when the light went on." 
There are very few times when a business owner is able to boast success amid such vastly overwhelming odds. However in this case, Andrews pulled it off.
After following the completely wrong path, purchasing over $2,500 in Internet "Guru Books" out of desperation he suddenly made a shift in his approach that changed everything. The result? A never before seen hybrid between conventional Search Engine Optimization and Social Bookmarking that blasted his company through over 16,000,000 niche competitors in less than 5 days. Andrews explains: "I needed to do something, my business was getting its butt kicked! But the major problem I ran into was that all these "make money online" eBooks were outdated. None of them talked about the fact I could get booted from sites if I used the wrong tactics. Hey, I didn’t know any better, when I stepped into the online arena I had never heard of SEO, keywords or autoresponders!
How was I supposed to know about "duplicate content violations’ And after I ate through over $7000 in Adwords, spent thousands of hours studying and executing these "Destroy Your Competition Internet Secrets" I knew I had to figure it out myself.. or pretty much die trying." The change was near instantaneous. His new found tactics brought amazing Google positions which intern blasted the site into the limelight for the entire industry. This brought a flock of media attention. Following an on air interview with one of the largest radio talk shows in the Tri-State area, Andrews was contacted by the heads of Merlins, CarQuest NAPA, and Midas to discuss program integration.
"I didn’t ask for any of the radio spots! It was all due to how I played the Internet. If I hadn’t stopped paying attention to all that dated bad information and not opened my eyes I would be singing a whole different story today! And that’s why I’ve turned what I do now into a complete blueprint for others to use. The truth is most small business owners have no idea what is going on with the Internet, combine that with all the bad advice floating around… it’s a receipt for complete disaster….
The Guru Assassin was founded directly from experience gained by learning how to solve the unsolvable," says Andrews. "Looking back, none of this would have been possible had it not been for those gut-wrenching moments. That’s what teaches you. I’ve learned it’s all about pushing the envelope, perseverance and essentially learning how to host the party with your hair on fire." Jonny Andrews Guru Assassin, Launching Jan 09
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